betazation

be•ta•za•tion f. ['bɛtaza'ʦɪ̯oːn] Zustand des ständigen Ausprobierens und der iterativen Erweiterung eines Produktes oder Online-Angebots; → beta adj. (vgl. alpha) → ~zation f. [~za'ʦɪ̯oːn] (vgl. organization)

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      25 Jul 2010

      Samsung ships free Android phone to frustrated iPhone4 users

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      Samsung offering Galaxy S phones to frustrated iPhone users

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      By Duncan Geere |23 July 2010 |Categories: Technology
      Samsung offering Galaxy S phones to frustrated iPhone users

      It appears that technology giant Samsung is handing out free Galaxy S smartphones to iPhone 4 owners frustrated by reception problems. An account on Twitter called @samsungukmobile is contacting people who've tweeted about their difficulties with the handset, asking them to submit their contact details to receive a free handset.

      via wired.co.uk

      Sehr interessanter Marketing Ansatz - zumal auch in UK die Twitterer eher zu den "Early Adaptor" gehören werden. Überzeugte iPhone Nutzer direkt ein Android Gerät zukommen zu lassen, kann natürlich dazu führen, dass sie ihren gesamten Bekannten- und "iPhone-User"-Kreis zu einem Samsung und/oder Android Telefon raten. Die kostenlose Erwähnung bei WIRED hat ja schon geklappt ;)

      Mal schauen, wie das Experiment ausgeht für Samsung - technisch kann das Samsung Galaxy viel mehr als das iPhone - gute Chancen also, dass viele "konvertieren".

      Hier mehr zum Samsung Galaxy: http://galaxys.samsungmobile.com/

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      4 Jul 2010

      new Head of Mobile - "Nokias platform fightback starts now" / official Nokia blog

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      The fightback starts now

      By Anssi Vanjoki on 02 July 2010

      l_Vanjoki_Anssi_Nokia009ESPOO, Finland – Yesterday was the first day in my new job. I’m fortunate to say that I must have one of the most exciting jobs in the business. As head of Mobile Solutions, it’s my aim to ensure Nokia stays as the market and intellectual leader in creating the digital world. I’m under no illusions; it’s no small task.

      [...]

      Together, Symbian and MeeGo will form the backbone of our Mobile Solutions unit. This unit contains all the assets it requires to develop and deliver inspiring and game-changing products.

      There is no denying, that as a challenger now, we have a fight on our hands. The first battle is to bring you products and services you will want to own and use, to inspire you to create and do new things in this ever changing digital world.

      I’m ready to take this challenge on, and so is the entire Nokia team.

      via conversations.nokia.com

      Welcome, Anssi Vanjoki of Nokia !

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